posters_savethechildren

As an award-winning Art Director (and mother of a lovely daughter) I have designed posters adapted for babies eyesight. The set  ”Love in black and white” has a graphical expression that fits babies excellent since they prefer black and white high contrast images – they also fits well in modern homes. A great gift for a little baby, someone you love or yourself ♥

bestsellerIn 2011 I had the honor to present two exclusive designs for Save the Children design shop which sells products from some of Scandinavia’s most prominent designers. When you buy one of these design products help you to Save the Children fight for children’s rights. Therefore, I am particularly proud that my posters were a great success and the best selling products in the fall collection 2011.

You can read and see more at facebook.com/karleksvartpavitt, of course I would be very happy if you also gave the thumbs up!

11 december, 2012 Portfolio, Rädda Barnen

spa2

In 2009 opened the Grand Hôtel in Stockholm one of Sweden’s most exclusive spa in an elegant setting with clear Nordic touch. The entrance to the facility is a spashop which had problems reaching sales targets. Highlight design was therefore commissioned to implement several changes to reverse the sales figures.

 

This project involved among other things: Project managing/Visual management/Staff education/Staff manual/Visual references/Work shop

11 november, 2012 Grand hotel, Portfolio

SAS_SEB

The great thing about SAS EuroBonus MasterCard is that any purchases, even the smallest, will give you points – which can be an exciting journey. Using everyday purchases to illustrate the simple point collecting is grateful but has been done before, so had to find a new way of expression. In our research we discovered the striking physical similarities between an airport and a grocery store such as shopping cart and luggage cart. To show the close link between the store and the airport we allowed simply the two locations ”merge” and shopping cart went to check in queue.

This campaign includes: Ads/DM/website/ads on buses

”Sambotestet” purpose was to get the cohabitant thinking over the situation and provide information about the legal analysis that can be obtained by Juristbyrån. The campaign consisted among others of a charming  web test that strengthens the brand  of ”Juristbyråns”  AND generates customer visits. The campaign was a huge success and won prize in advertising competition Guldnyckeln in the category ”Integrated DM campaign to consumers.

awardwinnerThe justification lifted it difficult to sell a service, perhaps as a customer did not want to think about.
”And to talk about the difficult issues in a humorous way is not very easy. This year’s winner succeeds marry different channels in a way that really sets itself apart from the competition. The jury concludes simply with a resounding: YES! ”Was part of the justification.

This campaign includes: Ads on & off-line/DM/website/Facebook/viral/blogs

11 september, 2012 Portfolio, Sambotestet/Juristbyrån

”Nya Uppslag” is a contest from Bonnier Magazines where Sweden’s best advertising agencies are invited to compete for the year’s best advertising spread. Our contribution to ”Juristbyrån”( who are experts in family law)  turned to cohabiting and was published in the journal ”Sköna hem” – one of Sweden’s largest interior design magazine. As a cohabitant you have great need of legal services, but the problem is that you associate them with anxiety and feel that they are expensive. Therefore Juristbyrån is offering  cohabiting couples a a free legal review of their situation. Our competition entry use a spread features in a smart way and illustrate in a concrete way what can happen if you have not found out what applies legally.

26 maj, 2011 Juristbyrån, Portfolio

creme

The breif of this assignment was to develop a graphic identity that expressed the playfulness, personality and the great joy of food that characterizes Crème. Another requirement was that the graphic identity is going to adapt to a growing business including catering, banquet hall, coffee at work, take-away concept, as well as additional cafes.

This project involved among other things: Logotype/Illustrations/Stationery/Packaging design

2 april, 2011 Creme, Portfolio

2sambotestet

9 januari, 2011 Juristbyrån, Portfolio