In 2011 I had the honor to present two exclusive designs for Save the Children design shop which sells products from some of Scandinavia’s most prominent designers. When you buy one of these design products help you to Save the Children fight for children’s rights. Therefore, I am particularly proud that my posters were a great success and the best selling products in the fall collection 2011.
The great thing about SAS EuroBonus MasterCard is that any purchases, even the smallest, will give you points – which can be an exciting journey. Using everyday purchases to illustrate the simple point collecting is grateful but has been done before, so had to find a new way of expression. In our research we discovered the striking physical similarities between an airport and a grocery store such as shopping cart and luggage cart. To show the close link between the store and the airport we allowed simply the two locations ”merge” and shopping cart went to check in queue.
This campaign includes: Ads/DM/website/ads on buses
”Sambotestet” purpose was to get the cohabitant thinking over the situation and provide information about the legal analysis that can be obtained by Juristbyrån. The campaign consisted among others of a charming web test that strengthens the brand of ”Juristbyråns” AND generates customer visits. The campaign was a huge success and won prize in advertising competition Guldnyckeln in the category ”Integrated DM campaign to consumers.
The justification lifted it difficult to sell a service, perhaps as a customer did not want to think about.
”And to talk about the difficult issues in a humorous way is not very easy. This year’s winner succeeds marry different channels in a way that really sets itself apart from the competition. The jury concludes simply with a resounding: YES! ”Was part of the justification.
This campaign includes: Ads on & off-line/DM/website/Facebook/viral/blogs
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